Soldo's Explainer Video
Soldo is a fintech company that helps you manage your company's expenses. They made a rebranding and redesign of their website. Soldo needed an explainer video to showcase the new look.
I teamed up with their design team to make the interface come to life. The concept shown on their logo comes across in the animation by playing with light and darkness, gradients, and the user interface.
Goals
The main goal was to increase conversions by showing the product features in the video. Embedding the video on the landing page, reduced friction for potential clients. In 60" the viewer can understand how Soldo can help them, without the need to read a lot of text.
Making current clients aware of the rebranding was the secondary goal. The new logo, website, and app design needed to be easily recognizable.
Deliverables
- Resized 60" explainer video for Social Media (1920x1080, 1080x1080, 1080x1920).
- Localization of the 60" explainer video by translating into 6 languages.
- Cut-downs of the 60" translated explainer video into 8 clips to serve as ads.
In total, I created and delivered over 100 video files parting from one 60" piece.
Animation: Neus Vich
Script and Design: Soldo's Team
Socials
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Let's team up and create something great, no matter where I'm animating from!
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