Logo Reveal

I developed this short piece as a self-promotion video that was screened at an Animators and Motion Designers event. It simulates a time on Adobe After Effect, the main tool I use to create my animations (and easily recognizable by the attendees of the event). I find it a good way to explain what I do and promote my website at the same time. 

Credits: 

Concept, Design, Animation: Neus Vich

Process

Style Frame

Before moving to After Effects, I designed a style frame on Illustrator to get a sense of how the color palette works together. The original idea was to reveal the logo with a set of dots. The concept changed on the next step when I realized that the animation didn't convey what I do, which was the original idea. The final logo reveal represents an After Effects timeline. 

Logo Design Process